Marketing Campaign Specialist

Good things are happening at Berkshire Hathaway GUARD Insurance Companies. We provide Property & Casualty insurance products and services through a nationwide network of independent agents and brokers. Our companies are all rated A+ “Superior” by AM Best (the leading independent insurance rating organization) and ultimately owned by Warren Buffett’s Berkshire Hathaway group – one of the financially strongest organizations in the world! Headquartered in Wilkes-Barre, PA, we employ over 1,000 individuals (and growing) and have offices across the country. Our vision is to be a leading small business insurance provider nationwide.

Founded upon an exceptional culture and led by a collaborative and inclusive management team, our company’s success is grounded in our core values:  accountability, service, integrity, empowerment, and diversity. We are always in search of talented individuals to join our team and embark on an exciting career path!

Benefits:

We are an equal opportunity employer that strives to maintain a work environment that is welcoming and enriching for all. You’ll be surprised by all we have to offer!

• Competitive compensation
• Healthcare benefits package that begins on first day of employment
• 401K retirement plan with company match
• Enjoy generous paid time off to support your work-life balance plus 9 ½ paid holidays
• Up to 6 weeks of parental and bonding leave
• Hybrid work schedule (3 days in the office, 2 days from home)
• Longevity awards (every 5 years of employment, receive a generous monetary award to be used toward a vacation)
• Tuition reimbursement after 6 months of employment
• Numerous opportunities for continued training and career advancement
• And much more!

The Marketing Campaign Specialist is responsible for developing and executing targeted email campaigns to engage agents, brokers, and policyholders. This role ensures effective communication of company products, services, and updates through wellcrafted email strategies. By leveraging data analytics, segmentation and A/B testing the specialist optimizes campaign performance to drive engagement and business growth.

Responsibilities: 

• Produce and execute email campaigns for agents/brokers and policyholders, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling.
• Review analytics/reporting and collaborate with marketing team to drive performance of campaigns.
• Leverage knowledge of segmentation, A/B testing, predictive analytics, and business intelligence to improve campaign performance and optimize results.
• Manage and execute an email marketing calendar and ensure alignment with business goals.
• Oversee and maintain contact lists and implement list-cleaning practices to maintain data quality.
• Support strategic programs via manual and triggered campaigns that help educate our agents/brokers and policyholders on GUARD’s appetite, products and services.
• Compliance: stay updated on email regulations (CAN-SPAM) and ensure compliance.
• Work with Director to research, maintain and share competitive and industry information.
• Cross train on a variety of tasks within the Marketing department to serve as backup as needed.

• A bachelor’s degree in business, marketing or communications
• 5+ years of prior experience in marketing or a related field; commercial insurance experience a plus
• Experience with email marketing, SMS, lead nurturing, marketing automation, and CRMs
• Excellent communication, writing and design skills
• Ability to work effectively in a fast-paced deadline-driven environment
• Basic knowledge of Microsoft Office, Sharepoint, HTML, CSS, Adobe Creative Suite
• Experience with email marketing automation platforms